“glocalization,” Wal-Mart will be extending its market to Glo.co and will focus on both local and global goods that will reach consumers both domestically and internationally. Glo.co will strengthen localization to meet the Korean lifestyle for its main reason of failure and globalize to save the uniqueness of a foreign company, resulting Glo.co to successfully achieve “Glocalization.”
∘High brand awareness
∘Global corporation
(glocalization)
∘High technical skills
∘ Big expense of key components
∘An excessive insourcing
∘An increase of purchasing power
∘A growth in internet diffusion
∘A fast growth of Asian market
∘A fast-growing competitors
∘Deepening price competition
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'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry
Insufficient market research
Failing recognition of race condition
Lack of efforts, understanding
Glocalization and local culture
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
Asian market. Particularly, Google’s performance has been the worst in Korea; 5% of Korean market share as of 2008 illustrates its dire performance. We will focus our study on identifying specific problems with Google Korea’s marketing methods and ways to improve of Google Korea.
Google has been offering its Korean version of search engine since 2001. However, in contrast to what many had ex
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
"Create The World of New Food Culture!”
Food & Village
“Foodville”
14 brands
CJ FoodWorld
Capture the
World’s taste
Beyond Korea
(중략)
Strength
1. Diverse Brand
2. Korean-native Brands
3. Releasing 'My Own Product' Considering Individual Tastes
4. Building Consumer Management System
“세계에서 인정받고 사랑받기 위해서는 해외 진출국을 진정으로 이해하고 사랑해야 한다.”
박근희 전 중국삼성 사장 현 삼성사회봉사단 부회장
사례: 필리핀 투자 한국 기업에서 현지인 근로자들의 인권 및 의사 소통 관련 불만 요소
다른 사람들 앞에서 큰소리로 야단침, 수치심이나 치욕주기,
경영의 초국경화
I. 경제전쟁
1970년대 세계적 경기 침체(stagflation) 이후 재조명된 50여년 주기설의 콘트라티에프(Kontratiev)가설에 의한 제5차 번영기의 출발은 95년경이었다. 장거리통신, 핵에너지, ME(micro-electronics)를 선도산업으로 C3(control, computer, communication)를 키워드로 하는 정보통신 네트워크시대
기업의 국제화와 글로벌경영
I. 기업국제화의 개념
기업의 국제화는 단순한 수출활동에서부터 복잡하고 네트워크화 된 세계적 경영활동에 이르기까지 다양한 의미를 내포하고 있다. 대개의 경우 처음 기업을 설립할 때는 정보수집이 용이하고 가까이에 위치하고 있는 국내시장을 목표로 생산과